Question:

We currently registered Chinese and Hong Kong domain names at www.unionroom.cn as a domain Reseller for our customers.
1. We wonder if it is possible to register domain names in the name of our customer instead of in our name or NiceNIC's trustee service.
2. If yes, can we do this via our reseller account?

Answer:
Dear Valued Customer,

Thank you very much for the questions about Chinese domain registration and Hong Kong domain registration. Hope our response will find you well.

To your questions, please find below our answers accordingly:

"We currently registered Chinese and Hong Kong domain names at www.unionroom.cn as a domain Reseller for our customers. "
--> We much appreciate your choosing NiceNIC as your domain Partner and it is our BIG honor to have the opportunity to serve you.

"1. We wonder if it is possible to register domain names in the name of our customer instead of in our name or NiceNIC's trustee service."
-->
1) To be honest, we hope our customers can register Chinese domain names, i..e. .CN, .COM.CN, .中國 etc. in their own names, then we can exempt from the risk by offering trustee service under our own company name.
However, the policy set by Registry of CNNIC did not allow us to do so as a Chinese domestic Registrar. CNNIC set different policies for domestic Registrars and oversea Registrars, that is also the reason why oversea Registrar like *** can offer you Chinese domain registrations without trustee service required.
In a word, currently, the only approach for you to register Chinese domains in individual or company name based outside of mainland China and Hong Kong with NiceNIC is to use trustee service.
For information about how to register Chinese domain names in individual or company name based in mainland China or Hong Kong, please refer to http://www.unionroom.cn/domain/cn-domain-registration.php#cnReg.

Nonetheless, it is easy for you to find the benefits & advantages to register Chinese domain names with www.unionroom.cn, please refer to http://www.unionroom.cn/news/messview.php?ID=13435.

2) For Hong Kong domain registration, sure you can use your client's own name, see the following 3 steps please:
1> Please fill out your client's contact information by clicking the button of "Edit" next to "Contact: Domain Profile" in the shopping cart OR directly enter your client's contact information if you use "Direct Register";
2> Please fill in a number by referring to http://www.unionroom.cn/domain/hk-domain-registration.php#reg;
3> Please do NOT select the option of "NiceNIC .HK Trustee Service Terms".

If you hope to transfer the ownership to your clients for the registered .HK domain names from NiceNIC's trustee service, please provide us with the scanning copy of your client's company/organization business license/certificate (if your client is company) or your client's passport/ID card (if your client is individual) by Emailing to [email protected].

"2. If yes, can we do this via our reseller account?"
--> Sure, you can, please refer to "2)".

We remain at your service should you have further questions or concerns.

Kindest regards,

Marketing Team
http://www.unionroom.cn
ICANN & CNNIC & HKIRC Accredited Registrar
Shared Hosting & Dedicated Server Provider (HK)