An SSL certificate serves as an independent third-party validation of the security of a website. When a user connects to the website, it validates the strength of the Secure Socket Layer encryption and links it to the entity or person that owns and manages the website. Any company that gathers user information must have SSL certification and validation in place as part of their online security measures.

Various SSL certificates offer varying degrees of security, contingent on the degree of safeguarding and security functionalities your website and its visitors require. Although you might be familiar with the more obvious features like Site Seals and the HTTPS:// protocol in the URL, there are other, less obvious ways that you can secure both your website and its users.

Users will understand that your site is safe regardless of the level of security you select, and this increases their online trust in your brand.

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