The .gg domain extension was selected after other possible codes were already allocated. Nigel Roberts and Laurie Brown, co-founders of Island Networks, created the .gg and .je domain extensions in 1996 by proposing them to Jon Postel of the Internet Assigned Numbers Authority.

By the late 2000s, adoption of .gg domains increased significantly among local companies, with approximately 10,000 .gg domain names registered by 2009. Over time, the .gg internet domain gained broader recognition well beyond its original geographic association.

Why Did .gg Become So Popular?

Multiple video game platforms, streamers, and esports websites began using Guernsey’s .gg TLD because “gg” is a widely recognized abbreviation for “good game” in multiplayer gaming culture. This phrase is commonly used at the end of competitive matches, both online and offline.

As gaming culture expanded globally, domain .gg naturally evolved into a symbolic identifier for gaming, esports, and online competition. This cultural relevance played a major role in the rise of .gg domain websites worldwide.

A well-known example is the VoIP application Discord. Discord uses discord.gg as a redirect to its primary site, discord.com, and as the default format for server invitation links, demonstrating the practical and branding value of .gg web domains.

Why Choose a .gg Domain?

“GG!”—short for “good game”—is a phrase exchanged between players after competitions. Although .gg is officially a country-code top-level domain (ccTLD) for Guernsey, .gg domain registration is open globally.

Anyone can register .gg domains, making them appealing not only to gamers, but also to esports communities, streaming platforms, Gilmore Girls fans, and even horse racing enthusiasts. This flexibility has helped establish .gg domain names as highly recognizable digital assets.

Who Uses a .gg Domain Name?

Many of the most popular .gg domain websites are connected to gaming and esports. The esports industry has grown rapidly, with millions of players worldwide participating in titles such as Fortnite, League of Legends, Counter-Strike: Global Offensive, and Valorant.

The rise of esports has also led to professional gaming careers, with elite players earning significant income. Game developers such as Riot, Epic, and Blizzard invest heavily in competitive ecosystems, further increasing demand for .gg domains.

Alongside competitive play, an entire support industry has emerged. Websites providing player data, rankings, and tournament schedules (such as op.gg and champion.gg), as well as instructional platforms (such as tank.gg), rely heavily on .gg web domains.

Discord.gg is another prominent example. Discord has over 300 million registered users and uses domain .gg addresses as the default format for server invitations. The broader Discord ecosystem also actively uses bots.gg, which attracts over 600,000 monthly visitors.

The popularity of watching others play games has fueled streaming platforms like Twitch.tv. This trend represents a potentially large and still expanding opportunity for new .gg domain registrations.

How to Get a .gg Address

If you are launching a video game website, creating gaming content, or building an esports community, .gg domains may be a strong fit. There are no residency or geographic restrictions for .gg domain registration.

You do not need to live in Guernsey, operate a business there, or have any local connection. Anyone worldwide can register a .gg web domain.

The typical process is straightforward:

1. Decide on the name you want for your website

2. Check whether your chosen domain available .gg using a search tool

3. Choose a trusted .gg registrar, such as NiceNIC

4. Enter your registration details and complete payment

5. Claim ownership of your .gg domain website and begin building

Because demand for .gg domain names continues to grow, registering early helps prevent others from securing your preferred name.

Frequently Asked Questions About .gg Domains

How do I get a .gg domain name, and for how long can I register it?

Search for your desired .gg domain name, check availability, and complete .gg domain registration. You can typically register a .gg TLD for up to ten years.

What is a .gg domain? Is it a ccTLD?

Yes. The .gg domain extension is a country-code top-level domain for the Bailiwick of Guernsey. However, .gg domains are open to global registration through approved registrars.

How can I use my .gg domain?

A .gg web domain is well suited for gaming communities, esports platforms, streaming services, and competitive events. It can also be used by Guernsey residents, horse owners, and various niche audiences.

What happens if my .gg domain expires?

If a .gg domain expires, website and email services will stop working. Typically, NiceNIC allows a renewal period of around 30 days after expiration at the standard renewal rate.