Google announced a new holding company called Alphabet today, and it’s using the domain name ABC.xyz.

This is a huge win for Daniel Negari’s .xyz, and new top level domains in general.

Google will be part of Alphabet, but some of the company’s more long term bets will be separate companies operating under Alphabet.

Reading Larry Page’s intro note on ABC.xyz, I couldn’t help but compare it to Hooli.xyz, the fictitious company from HBO’s Silicon Valley that is modeled somewhat after Google. (As it turns out, abc.xyz links to hooli.xyz.)

I don’t think ABC.xyz will be used much since it’s just the holding company’s name, but it could possibly become the email address for some employees. It will also likely be used for all investor information and announcements in the future.

I suspect the ABC.xyz domain name sold for six figures.

Alphabet.com is owned by BMW. ABC.com is owned, of course, by the entertainment company.

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