Experienced executive will accelerate adoption of new gTLD registrations

BELLEVUE, Wash. – Donuts Inc., the world’s largest registry for new generic top-level domains (gTLDs), said today Jeffrey Davidoff has been appointed Chief Marketing Officer, heading the company’s consumer awareness and strategic marketing efforts.

Davidoff arrives at Donuts with more than 24 years of marketing and communications experience. He most recently was CMO at ONE, the global campaign against extreme poverty and preventable disease. Previously, he was CMO at Orbitz Worldwide, leading marketing for Orbitz.com, and prior, he served for six years as Vice President of Brand Marketing & Communications at Whirlpool Corporation. Davidoff also was a founding member of UPSHOT, an integrated marketing firm with clients including Coca-Cola, Anheuser-Busch, and SONY.

“Jeff’s creativity and his experience with fast-growing organizations with global reach makes him a perfect fit with Donuts as a company and with our long-term objectives,” said Donuts co-founder and CEO Paul Stahura. “We’re continually advancing our message to new audiences as the world embraces new gTLDs, and Jeff’s talent will bring new perspective and additional fuel to that work.”

“Donuts is a strong company at the absolute forefront of Internet namespace expansion,” Davidoff said. “Paul and his team have built an organization that’s leading this industry, and I look forward to growing awareness of new gTLDs and speeding up the adoption of this exciting new namespace.”

Dan Schindler, Executive Vice President for Business Development and a Donuts co-founder, echoed Stahura’s enthusiasm. “After an extensive search, we believe we’ve found the right person to further increase appreciation of new gTLDs and alternatives to .COM,” he said. “Our agenda is aggressive, and Jeff is well-suited to help us fulfill it.”